Virgin Atlantic Airways, ten years after.INSEAD case study about the way Virgin Atlantic has been managed by its CEO and the challenges for next years.

1 Executive summary new is presently the third base most acknowledge crack in Britain and it is commonly associated with the individuation of its founder Richard Branson. Branson is non your typical corporate clienteleman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgins best known commerce operations ar probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores), but they are as well involved in trains, finance, internet services, loony drinks, mobile phones, cars, wines, publishing, and espousal wear to name but a few. Although Virgin has successfully developed a differentiation system in to each one of these sectors, some of the groups companies are currently experiencing financial difficulties. Through a work up summary, we determine four main strategic issues that will regard Virgins prox success: *Leadership - how to foster a new(a) Branson that will be able to lead Virgin manger its new challenges? *globalization - how to leverage the Virgin brand perception in the UK to an world-wide one? *Reorganization - how to organize much(prenominal) a large estimate of different companies with different note focus? *Financial anatomical structure - how to structure the companys capital for an optimal return on investment?

Following a through analysis, development tools such as the BCG matrix, leadership model analysis and Internet analysis, we reason out that in order to survive, the Virgin brand has to become global. We create by mental ac t that building a leading ecumenical Intern! et portal, crowing access to all Virgins business, is critical some(prenominal) for globalizing the brand and for managing the different business trough one platform. Furthermore, we believe that Virgin should finance its blowup to the electronic commerce by raising money in the capital markets trough an initial public offering of its shares. 2Project mise en scene Virgin is the third most recognised... If you necessity to get a full essay, order it on our website: BestEssayCheap.com

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