Q2 For Marketing Research Proposal

(Malhotra 2004If one has a question such as `Do happy employees lead to happy customers you may be engage to employ the system that will break off you the surmount results . In this case , you are dealing with the individualal draw of the employees themselves . due to their security concerns they may not be ready to contrive the answer concerning the way the questions are asked . So the best rule to employ here is the interrogate and the note method of data collection . With the call into question , the researcher will be satisfactory to win the employees confidence so that they can share with them their suffer and their feelings concerning the job The researcher may also employ the reflection method where he will be required to value the customers reaction when dealing with some employees . It should be done in a way that it will not affect the customers reaction .

However , this may cause distraction to the customers and result to the causa of information store being not so acquire and this leads to poor conclusions (Corlien M et al 2003Other questions such as `Do employee benefits make employees happy require that one gets the real face to face conversation and response from the soulfulness addressed . In this type of question , I would suggest that the use of an interview is the best method . This is because , with the interview , one will be able to get the first hand information from the person involved . T he researcher will be able to switch the ty! pe of question to get the real fact slightly the person s feeling on employee benefit (Malhotra 2004After the data has been compile , the researcher should move to the next step which is the data interlingual translation and representationReferenceCorlien M et al (2003 ) Designing and Conducting...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay