Research Project – Operations Management - Swartland Boudienste

research Project Student Name : HimaliGinigePalihawadana Student daub (ID): HG7380SR Date: September 2011 Name of Lecturer: Mr. passkey Leroy acknowledgement present I would like to thank my senior reader Mr. Victor Seedman for cooperation, advise, constant guidance and comments on my thesis. I alike thank the managers of The Savoy for their valuable time for bountiful the luck for an interview. A big thank you to all the provide members in the hotel for completing the questionnaire enabling me to finalise my project. Further I am very grateful to the guest relations subdivision for giving me the incorporated client details in roll to sound with the client research I take this luck to thank the corporate customers and all the other who contributed in competing my project. Research Title What promotional strategy hospitality industry bay window use to target grey-haired market? Introduction: instantly the hospitality industry represents an all-important(prenominal) sector of the global economy whilst compete a solid role in the economies of the countries. Hospitality has everlastingly been the most enkindle and the most profitable business in United Kingdom.

Nowadays, we can stimulate a great government issue of competing allowance facilities or restaurants passim the country that urgency to suck up as many customers as possible. However, all their operations break away to become very identical to each other. The crucial digression becomes value usually in the form of personal service. perceptiveness the importance of service is thusly vitally important. Good service leads to the! customers bliss and loyalty which should be the depression priority for the operators of any accommodation facility or restaurant. unless those who understand the consequence of customer satisfaction can be successful and profitable. Hospitality attention shaping the Hospitality Industry When we think of the hospitality industry, we usually think only if of hotels and restaurants. However,...

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