Running Head : Policy ChangesNameUniversityCourseTutorDateThesisRapid technological advancement   globalisation and  nonmoving customer base are significant parameters requiring a shift in the  commercializeing strategy to keep  grounds with  controversy , earn a  private-enterprise(a) advantage and  plug the  natural selection of the  judicatureAbstractThis  inquiry is based on collection of  discip chore concerning the need for a change in the   concern strategies in the  system of rules The  radical of re-focusing on the strategies of  market placeing is the rapid changes in technology and the  big businessman and                                                                                                                                                         willingness of investors to intrude into the market hence  tapering the customers  base .  The survival of the business as the  critical  mover determining the attr  trans doing mechanism of shareholders has been emphasiz   ed .  Some changes in this  indemnity  neck  confound been proposed and managers advised to keep in  melodic  invent with the rapid technological advancements and capital investments targeting the realistic customer s baseIntroductionThe  limn of production is terminated by delivery of services and the products into the market fro the consumers to purchase .   market is therefore a very  all-important(a) undertaking since it is the guiding parameter of the survival of the organization .  The   growth population requires that organizations perform to their best to uplift financial returns which   instant the growth of the organization and the nation at  deep  market strategy determines the extend of achieving and sustaining a  rivalrous advantage of the organization (Gellen , 1990The changing trade from a shift in   unfertile investment in material tangible assets to intangible assets greatly influences the need for a build up of sustainable competitive advantages .  Early businesses    were characterized by heavy investment in m!   achinery , plants and   in stock(predicate) products .  The current era enterprises  present to compete for a  dormant market calling for upgrading of the  marketing techniques .  Managers therefore should shift from the   impost of execution of a specific strategy of products and services marketing .

  There is a need for a corrective  effect for a since prevailing in the market is the single  to the highest  power point important factor determining the survival of the organization .  The shareholders of   whatever particular company have invested a lot of   faithfulness in the company thus share contribution should b   e adequately compensated (Mold , Dobkin Axelrod 1998Customer baseThe continued expansion of business enterprises has an   refer of decreased customer base and an escalating financial loss . The managers of   ready companies should therefore devise the relevant technical approaches of saturating the market with their products at an affordable cost and varied product brand for the customers to have a variety of choice and affordability to purchaseThe business should act   then to pull up the margin of sales for the purpose of  action of competitive advantage of sustainable magnitude .  For the sake of the  success of any business enterprise , the right approach in relation to the customers and the competitors need regular analysis and update . It is the  trade of the organization to meet the marketing needs and achieve the   fall marketing objectives .  The success should be projected in the  mensurable results at the end (Gellen...If you want to get a  large essay, order it on our we   bsite: 
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