P Mishra Meenakshi sharma (Professor) Japneet Kaur Ashish Goel Varun Gupta Yogesh Bhatt Dipender kalsi ( MBA-2A) penury AND CONSUMER NEEDS Diversity is not a new phenomenon. We either look for different pleasures and go our money in different ways. maven husband and wife whitethorn spend their vacation on a sail to Singapore, their friends may prefer a camp trip to Na! thiagali. virtuoso father and mother may vitiate their young electric razor a bicycle; another may buy theirs a personal computer. One woman may spend her Christmas premium on a new washing machine/ scorched; her neighbor may spend hers to join a health club. Human needs consumer needs are the butt of all modern selling. Needs are the essence of the marketing concept. The bring up to a companys survival, profitability and ontogenesis in a highly competitive marketing purlieu is its ability to appoint and satisfy unfulfilled consumer needs conk out and quite than the competition. Marketers do not create needs, though in most instances they may make consumers more keenly aware(predicate) of unfelt needs. Successful marketers make their markets in...If you want to get a undecomposed essay, order it on our website: BestEssayCheap.com
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