Consumer Culture: Describes how radio, advertising, automobiles, and movies effected the consumer culture of the 1920's

Consumer Culture The Twenties was a time of great mixer counterchange for America. Woman had been given the secure to vote, lead astraying intoxicating beverages was illegal, and farming(prenominal) people were moving to the cities. While these social changes were taking place, baffle change as well as began to take hold. Increasingly, men were working in factories--in gambols that required little or no skill. Work was repetitious, boring, and unfulfilling for well-nigh Americans, yet because most were experiencing multiplication of prosperity, families had more money. The quantify were justly for another change, a cultural change, and thus began the era of consumer tillage that is a staple of America even today. Since ones work could no longer ensure satisfaction or contentment, people began to sketch for other avenues of gratification outside the workplace. Industry, too, was experiencing the stress of changing times because they had the means to produce man y goods, yet the demand was but not out there for many new products. relate became the tool to create the demand American industries needed to take mass quantities of goods. Paradoxically, advertisers picked up on Americans yearning for some pattern of relief from the monotony and drudgery of industrial life. They began to present a life of consumption as the solution to the new industrial crises. Advertisers capitalized on dreams, desires, fears, and insecurities, and helped launch the consumer culture of the twenties. Radio also vie an primary(prenominal) role in launching the consumer culture. It was the medium through which ad worked its magic.

For the first time ! in history, one person, one ad, or one product could r apiece every recessional of the American landscape. Furthermore, the radio itself was a product Americans began to find indispensable, and also contributed to the violence of consumption. It provided a form of entertainment and source... the last curse has unmated wording. consumerism was a result of the prosperity in the mid-twenties and from unregulated business as well as an range from the monotony of unskilled work. the author does a good job of presenting each of hte key factors that influenced US move away from tralatitious values. unavoidably better transitions. If you want to get a skillful essay, sanctify it on our website: BestEssayCheap.com

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